While the growth and advancement of AI has yielded greater automation and efficiencies, it has completely reshaped patient engagement – and as a result, we risk losing something invaluable – the human connection that enables real understanding, trust, and advocacy.

In this third blog of The Long-Covid of Pharma Marketing series, we explore the transformed healthcare landscape, where telehealth has emerged as a cornerstone of care delivery.

In this second blog of The Long-Covid of Pharma Marketing series, we investigate one of the most enduring tensions to have grown from the pandemic: misinformation.

This is the first blog of our series on The Long-Covid of Pharma Marketing. Here we’ll revisit the five key tensions that have emerged from and endured beyond the pandemic into pharma marketing’s own long-covid. Today, we explore the growing crisis of vaccine hesitancy and distrust in healthcare.