Lauren Trumbull, Senior Director at Integro, has been named a finalist for Outstanding Young Researcher at the 2025 Quirk’s Marketing Research and Insight Excellence Awards. This category celebrates rising stars who are redefining the future of insights through bold thinking, strategic impact, and human-centred innovation.

The fourth blog in this series looks at the effect of the pandemic on healthcare professionals (HCPs). As we put more and more distance between ourselves and COVID-19, the spotlight on HCPs continues to dim; nevertheless, the emotional and psychological toll of the pandemic still lingers in the minds of these brave frontline workers and their families.

In the evolving landscape of healthcare, artificial intelligence (AI) is making significant strides – not just in diagnostics and treatment but also in understanding patient experiences. Together with voice and emotion analysis AI company, Phebi, we have pioneered a new approach that combines AI with primary research to uncover deeper insights into patient experiences of rare diseases.

While the growth and advancement of AI has yielded greater automation and efficiencies, it has completely reshaped patient engagement – and as a result, we risk losing something invaluable – the human connection that enables real understanding, trust, and advocacy.

In this third blog of The Long-Covid of Pharma Marketing series, we explore the transformed healthcare landscape, where telehealth has emerged as a cornerstone of care delivery.

In this second blog of The Long-Covid of Pharma Marketing series, we investigate one of the most enduring tensions to have grown from the pandemic: misinformation.

This is the first blog of our series on The Long-Covid of Pharma Marketing. Here we’ll revisit the five key tensions that have emerged from and endured beyond the pandemic into pharma marketing’s own long-covid. Today, we explore the growing crisis of vaccine hesitancy and distrust in healthcare.

How one pharmaceutical company used Hidden Methodology to craft a campaign that not only educated patients but empowered them to proactively improve their health.

How one pharmaceutical company moved beyond the typical approach of emphasizing survival, and found success by delving deeper into patients' emotional needs

How a pharmaceutical company navigated unexpected hurdles in launching a cardiovascular (CV) drug that seemed poised to revolutionize the market.

About 95% of our decisions are influenced by unconscious and subconscious emotions. So, understanding what drives consumer people’s decisions is a Holy Grail for marketers. For market researchers, this raises a critical question: how do we unpack these deep-seated decision drivers?

Market research industry veterans Nicola Harte, Scott Kressner, and Soumya Roy, Ph.D. are delighted to announce the launch of their new healthcare-focused insights agency, Integro.